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THIS PAST WEEKEND AT THE BOX OFFICE


“Batman v Superman” has earned a hefty $260.9 million after two weeks of domestic release, but the expectations for the film are immense. Warner Bros. has a lot riding on its performance, and in many respects, “Batman v Superman” is less a film than a giant corporate “happening.”

The studio wants to establish a series of interconnected DC Comics adventures, with Batman, Superman, Wonder Woman and other heroes assembling for various Justice League films, sequels and spinoffs. It’s a model that copies a formula established by Disney’s Marvel Comics brand, which has reaped box office success with the “Avengers” films and standalone adventures featuring the likes of Iron Man and Captain America.

Reviewers have been cool to “Batman v Superman,” handing it a 29% “rotten” ranking on Rotten Tomatoes. Fan response has been mixed, as well. Social- media reaction has been healthy, but the picture earned a mediocre B CinemaScore, one of the worst ratings for a film featuring Batman or Superman.

Zack Snyder directed “Batman v Superman,” with Ben Affleck starring as the Dark Knight and Henry Cavill appearing as the Man of Steel. Warner Bros. spent $250 million to make the movie and tens of millions more to market the picture.

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